Citroën ami vs. Tramway
Campaign for Citroën’s ami. This time, we are opening up a dialogue with public transport users. We’re offering them a mobility alternative for the city, with the guiding idea being to provide them with more direct door-to-door transport. The campaign takes the form of small posters that can be seen on trams in Switzerland’s 5 main cities: Zurich, Geneva, Berne, Basel and Lugano (electric bus).